RCVRI Content Lab
Content guidance covering three formats, each with templates you can drag and drop into, to make creating content as easy as possible. The goal is to make it easy for you to create quality content, for the brand and for yourself.
One Shot
One clip, one message, captions and music built in. Needs a bit of movement and a thoughtful line.
0210 Shot / Multi-shot
A string of short clips cut together. About having a spread of footage, not one perfect moment.
03Photo Collection
Same drag and drop idea, built from stills. For when you've got photos but not clips.
Brand & message direction
RCVRI is a performance wellness brand, backed by science. Not a spa, not a hustle brand, not a wellness fad. The tone is confident and direct, warm but not soft.
Closer to us is direct, a bit dry, talking about what it actually does for you.
Some of the templates are already fine as is. Others may not sound like you, might not really be about recovery, or might not align with RCVRI, those are the ones to change.
A few directions to start from. The actual words should come from you, this is just to point you somewhere.
- Why this specific session, not recovery in general, what actually got you in the door today
- What it replaced for you, a habit, an old coping mechanism, a different version of you
- The thing nobody warns you about a modality, the cold shock, the silence, how long it actually takes
- What changed once you started taking it seriously instead of squeezing it in
- One specific moment from a session, not a general feeling about recovery
- A day in your life, or your normal routine, and where this fits into it
What to film or shoot
- Real reactions over posed shots: the plunge gasp, the sauna exhale, the calm after a float
- The transition moments: heat to cold, before to after
- A wide shot of the studio space (wood, light, the blue accents)
- Keep it active and intentional, not spa-like
One Shot
One clip with a wall of text over the top, captions and music already built in. Because it's one clip carrying the whole thing, it needs some movement in the shot and a message with a bit more thought behind it, a static shot with generic text won't hold attention on its own.
- Download the CapCut mobile app (free, no paid plan needed)
- Click the template link, then tap Edit in CapCut, it'll open ready to go
- Drag and drop your photo or video into the template
- Adjust the message if needed, leave it where it already works
- Export and post
10 Shot / Multi-shot
A string of short clips cut together, usually with one longer hook shot up front. This one's less about any single perfect clip and more about having a decent spread of footage, since it's built from volume, not one moment.
- Download the CapCut mobile app
- Click the template link, then tap Edit in CapCut, it'll open ready to go
- Drag and drop your clips in. Order matters less than having a mix (wide shots, close ups, reactions)
- Adjust any on-screen text, leave the rest as is
- Export and post
Photo Collection
Same drag and drop approach, built from stills instead of video. Good for when someone's only got photos from a session, not clips.
- Download the CapCut mobile app
- Click the template link, then tap Edit in CapCut, it'll open ready to go
- Drag and drop your photos in
- Adjust any on-screen text, leave the rest as is
- Export and post
Finding more templates yourself
In the CapCut app, open the Template tab and type a keyword into the search bar. It'll surface templates tagged with those words.
This is meant to make it easy, not to cap what you can do. Use it as the default. If you can put together something more complex or polished, go for it, this is a floor, not a ceiling.